1. Incredibly easy to sign up if you already have an Instagram account. This is a massive boost to the platform. Bluesky’s invite system is not allowing it to grow fast enough. Mastodon is still too confusing for the average person.
2. There’s some things to work out with showing accounts you are not following in your main feed. This is already upsetting folks.
3. Seeing an influx of people I used to follow on Twitter who had not fully invested in Mastodon, Bluesky, or others. This is a good thing.
4. ActivityPub integration will be a good thing. I’m not on the anti-Meta train with this one. Sure, they are a big greedy corporation, but I’m going to give them the benefit of the doubt and trust they’ll implement it in a meaningful way.
5. Where I think they are struggling out of the gate is how do you convince Instagram users to utilize it? It’s a home for ex-Twitter folks, etc. but not for just an Instagram user. This seems like a clash of identities that they will have to tackle.